Market Segments of Interest
Your goods will not be of equal interest to all potential buyers because they do not all have the same wants and traits. This portion of the business strategy deals with the segmentation of the target market into multiple groups of customers (customer or target market segments), each with unique characteristics and needs from the product. The purpose of customer segmentation is to identify a separate marketing plan for each consumer segment, dealing with issues such as distribution methods, marketing activities, product unique selling point, and price.
Demographic segmentation divides the target market into consumer groups based on major population data such as the following:
Gender, Age, Social Status,
Jo,b Family Size,
Religion, Nationality, Generation