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Affiliate Marketing Setup

“What exactly is affiliate marketing?”
 
And I get to decide how specific I need to be in order for them to have a basic understanding of what I do. My responses range from “I’m essentially a marketing agency” to much more detailed explanations of what affiliate marketing is.
At its core, affiliate marketing is simply a collaboration between a marketer and a company. When an affiliate marketer refers a customer to the company, the company pays the affiliate marketer. Some businesses will pay per lead, while others will only pay when a customer signs up and purchases a product.